Keith Rivers

best superbowl ad of 2012

admin — Wed, 08 Feb 2012 08:02:46 +0000

Will Ferrell has been involved with the Pabst-owned brand since November, when his spots started appearing in select markets. Daren Metropoulos, Co-Owner of Pabst Brewing Company, told Ad Age’s EJ Schultz in December that Ferrell “was a big fan of the brand. My brother Evan and I have many relationships with celebrities and artists and that is how we put these deals together, such as our partnership with Snoop Dogg and the development of our successful Flavored Malt Beverage Blast. Will Ferrell was interested in developing something unique and we allowed him the freedom to pursue his creative vision and produce these spots with a local vibe.”

In 2010, the company signed a deal with Ferrell’s company, web site “Funny or Die” for sketches that had Pabst product in them. The commercials have been running since November, only in small markets and initially only in the towns of Davenport, Iowa and Terre Haute, Indiana, “chosen because they are markets where ‘Old Milwaukee’ is widely consumed and Will wanted to do something for the loyal fans of the brand,” Metropolous said. A fan himself, Ferrell received no compensation for his appearances.

“With these Old Milwaukee ads we wanted to be methodical about our approach to this campaign and keep a more grassroots, organic feel to the spots,” he added. “In the beginning, we wanted to focus our efforts on tactical guerrilla marketing.”

Amazing commercial!

admin — Tue, 31 Jan 2012 17:56:26 +0000

Thanks Preston.

What you can do with a low budget

admin — Mon, 09 Jan 2012 00:57:03 +0000

Really amazing flat matted color, lighting, post fx, and that TREE OF LIFE film grain look all shot on a 5d. nice work. Video by Tyler T Williams
Youth Lagoon – Montana. From the debut album The Year of Hibernation released via Fat Possum

Spike

admin — Tue, 03 Jan 2012 03:43:31 +0000

My buddy spike made a new film. It’s awesome.

Spike Jonze: Mourir Auprès de Toi on Nowness.com.

and then my other buddy Chayse showed me this and I was equally impressed:

Luck is an Attitude

admin — Mon, 05 Dec 2011 01:11:24 +0000

Love this new spot directed by Peter Thwaites

Production company Gorgeous creates a black and white split screen storyline that follows the same character with different attitudes. Love the music. The acting. The circumstances. The culture. And the ending. LOVE IT.

My brother opens for Titus

admin — Sun, 04 Dec 2011 21:22:15 +0000

So incredibly proud of my brother because he opened for Christopher Titus tonight in front of a crowd of 800 people.

Read the whole story here:

http://andrewjrivers.com/2011/12/the-titus-story/

Whole Wide World

admin — Fri, 25 Nov 2011 23:52:12 +0000

I love this spot.
Theory in the UK

do your best

admin — Wed, 16 Nov 2011 02:09:32 +0000

I’m working on a project with big risk on the line. If I succeed it has great potential to become a global tv spot. If I fail, it doesn’t go anywhere. And then I read this blog post by Seth Godin and it all fell into place:

After you’ve done your best

(and it didn’t work)

…then what do you do?

Slamming your six iron into the ground, yelling at yourself, cursing out your staff, second-guessing, berating bystanders—there are plenty of ways we demonstrate our frustration that our best didn’t work this time.

But is it helpful?

Learning from a failure is critical. Connecting effort with failure at an emotional level is crippling. After all, we’ve already agreed you did your best.

Early in our careers, we’re encouraged to avoid failure, and one way we do that is by building up a set of emotions around failure, emotions we try to avoid, and emotions that we associate with the effort of people who fail. It turns out that this is precisely the opposite of the approach of people who end up succeeding.

If you believe that righteous effort leads to the shame of personal failure, you’ll seek to avoid righteous effort.

Successful people analytically figure out what didn’t work and redefine what their best work will be in the future. And then they get back to work.

Let the guys at ESPN do the racket throwing.

thought of the day

admin — Wed, 09 Nov 2011 22:32:10 +0000

narrative is
melody and
melody is
storytelling.

It came highly recommended

admin — Mon, 24 Oct 2011 04:07:39 +0000

Attention all music lovers. Alex Clare. Know this name. Right now. One of my besties (Blake Lewis) recommended this artist to me. He literally made me listen to every track on Mr. Clare’s album, and I don’t regret this time being spent. The production is huge complimented by an extraordinary soul-filled vocal.

Check out his video for treading water:

To me, he’s kind of like a mixture between David Gray, James Morrison, James Blake, and Skrillex.